Who we are
Built on invention.
Driven by purpose.
Karyam is the practice of Wodeyar Rajeev Kasturi — strategist, inventor, and advisor whose career spans organizational transformation, enterprise innovation, and intellectual property. The name is not a brand. It is a lineage.
Wodeyar Rajeev Kasturi
aka Krishna Rajendra Wodeyar the Fifth
Created from the name · Sanskrit · Tamil · Kannada · English
KARYAMकार्यम्
means work — formed from the name Krishna Rajendra Wodeyar the Fifth
Letters of the name Krishna Rajendra Wodeyar (aka Wodeyar Rajeev Kasturi)
Krishna Rajendra Wodeyar the Fifth (aka Wodeyar Rajeev Kasturi) — the name from which both KARYAM and the English word WORK were created.
The English word — created from the name in the early 1970s
WORK
created from the name Krishna Rajendra Wodeyar the Fifth (aka Wodeyar Rajeev Kasturi) in the early 1970s
Each letter drawn from the name Wodeyar Rajeev Kasturi
Wodeyar Rajeev Kasturi is Krishna Rajendra Wodeyar the Fifth. The name came first. The English word WORK was created from it in the early 1970s.
The name Wodeyar Rajeev Kasturi — Krishna Rajendra Wodeyar the Fifth — came first. In the early 1970s, the English word WORK was created from it: W from Wodeyar, O from the second syllable of Wodeyar, R from Rajeev, K from Kasturi. The name is not a brand. It is a lineage.
The origin
Why Karyam exists.
Karyam was founded on a simple but hard-won observation: the most valuable intellectual property does not come from R&D labs in isolation. It comes from the friction of real work — from the moment a consultant sees a broken process and imagines a better one, from the insight that emerges when an organization is forced to change how it operates.
Wodeyar Rajeev Kasturi has spent decades at that intersection — advising enterprises on how to work better, and recognizing, protecting, and monetizing the inventions that surface in the process. Adjacent innovations routinely emerge alongside the primary insight. Each is a potential patent. Each is a potential royalty stream. That pattern — consulting as the catalyst for compounding IP — is the founding logic of Karyam.
The name कार्यम् — Kāryam — means work in Sanskrit, Tamil, Kannada, and English. It is also an acronym: K·A·R·Y·A·M holds the initials of Wodeyar Rajeev Kasturi, a lineage that traces to Krishna Rajendra Wodeyar the Fifth. The English word WORK was created from the name Wodeyar Rajeev Kasturi: W from Wodeyar, O from the second syllable of Wodeyar, R from Rajeev, K from Kasturi. The name came first. WORK — the word every English speaker uses for what they do every day — was created from it. Every letter is intentional. Every engagement carries that weight.
The principal
Wodeyar Rajeev Kasturi.
Founder & Principal Advisor
aka Krishna Rajendra Wodeyar the Fifth
Wodeyar Rajeev Kasturi is a strategist, inventor, and advisor with a career built at the intersection of organizational innovation and intellectual property. He has advised enterprises across industries on how to redesign the way they work — and has a proven track record of identifying the patentable innovations that emerge from that work.
His approach is defined by the three P's that animate Karyam: perspicacious in reading what is actually true inside an organization, pragmatic in designing what will actually work, and prescient in anticipating the inventions and IP positions that will matter next. The consulting engagement is never just a consulting engagement — it is a potential source of process innovations, product feature inventions, and service design breakthroughs, each with its own patent and royalty potential.
Adjacent and complementary inventions routinely surface alongside the primary insight. Building portfolios of layered, strategically coherent IP — and monetizing them through licensing and sales — is both a professional discipline and a personal track record.
Our philosophy
The three P's in practice.
Perspicacious. Pragmatic. Prescient. These are not aspirational adjectives — they are the operating principles that shape every Karyam engagement, from the first diagnostic conversation to the final licensing agreement.
See what others miss.
Every organization has leverage points that are invisible to the people inside it. Karyam brings the outside clarity to find them — reading the organizational dynamics, IP landscape, and market forces that shape what is truly possible. That clarity is the foundation of every recommendation we make and every patent we identify.
Build what actually works.
Strategy without execution is speculation. Every framework Karyam delivers has been stress-tested against the friction of practice. Every IP recommendation is grounded in what the market will actually license, what a court will actually uphold, and what a buyer will actually pay.
Protect what will matter next.
The organizations that lead tomorrow are filing patents today for inventions their competitors have not yet imagined. Karyam helps clients see around corners — identifying the structural shifts, emerging IP landscapes, and adjacent innovations that will define the next era of enterprise value.
How we work
Consulting as the catalyst for IP.
The Karyam model is distinctive because it is integrated. Advisory work and IP strategy are not separate services — they are two expressions of the same insight. When we help an organization redesign how it works, we are simultaneously scanning for the patentable innovations that emerge from that redesign: new processes, product features, service inventions, and workflow breakthroughs. Adjacent and complementary inventions surface alongside the primary insight, each a potential patent and royalty stream. That is not a side effect of the consulting work. It is the point.
Engage
Every engagement begins with a structured diagnostic — reading the current state of the organization with perspicacious clarity to understand what is actually true, not what is assumed.
Innovate
As we design new ways of working, we simultaneously identify the patentable innovations that emerge — process inventions, product feature breakthroughs, and service design innovations that most organizations never think to protect.
Protect
We advise on filing strategy, claim scope, and portfolio coherence — ensuring the inventions that surface are protected before they dissipate or become prior art. Adjacent inventions are identified and filed alongside the primary patent.
Monetize
We structure and execute licensing programs and sales that turn the resulting patent portfolio into durable revenue — layered royalty streams that compound over time as the portfolio grows.
Get started
Work with Karyam℠
Whether you are rethinking how your organization operates or ready to unlock the value in your patent portfolio — the conversation starts here.